Levi's

Hello. Today, I would like to introduce about my interesting things and favorite things in America.

[Fashion]

How is your typical image of American fashion? White T-shirts and blue jeans?

However, blue jeans styles have a history that is to bring wasteland under cultivation towards the west. We call this history as a gold rush.

Levi Strauss:

Do you know Levi’s?

It is the very famous jeans brand all over the world. 

What was the narrative about this famous brand?

In the 1800s, immigrants continued to move from Europe to the. U.S. In addition, they reclaimed land towards the west, where everybody was trying to stake a claim on gold. Then, people noticed that a pair of pants tears easily. They needed more strong pants. Then, Levi Strauss, he developed stronger pants. He was the person who made this famous brand that is Levi’s. The company has made jeans under the Levi7s brand since the 1870s. It has developed the garments into an American icon. Today, everybody knows this brand; of course, the young men in Japan really like this brand. This television commercial in Japan, Brad Pitt appears.